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Co-author and award-winning scholar, professor, and branding consultant Vanitha Swaminathan joins Kevin Lane Keller -- one of the international leaders in the study of strategic brand management and integrated marketing communications, in this 5th Edition. In this exercise, we have to think about back-to-basics and reinvention revitalization strategy. In this question, students are asked to discuss a brand that has done a great job in relationship marketing, permission marketing, experiential marketing, or one-to-one marketing. Buy Strategic Brand Management 5th edition (9780134892498) by Kevin Lane Keller for up to 90% off at Textbooks. ” Brands and branding: Research findings and future priorities. Answered 7 months ago. Alternate ISBN: 9780134877952, 9780134878003. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 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